Client: Abivo Project: Brand Commercial — Kate, AI Collections Agent
Category: SaaS / FinTech
Accounts receivable automation is a complex, technical product. For most companies, that means a corporate explainer video: dense, dry, and forgettable. Abivo needed something different. They needed a commercial that could cut through the noise, make their AI collections agent Kate feel approachable, and clearly communicate what she does without losing the audience in the first 30 seconds.
We chose to lead with character rather than data, using relatable office scenarios and natural dialogue to make Kate feel like an authentic colleague rather than a software product. By filming in a real environment with professional actors, we avoided the sterile feel of a traditional demo to create a story viewers could see themselves in. Subtle motion graphics support this narrative, stepping in at key moments to explain complex features like payment plans and cash flow without breaking the film’s emotional connection.
The launch post on LinkedIn generated:
A commercial that makes you smile and actually understand the product.
Technical products don’t have to be explained technically. When you lead with story and let the product demonstrate itself naturally, audiences engage and remember.
“This is the kind of work KISS International Media was built for.”
